Understanding

Your Ecosystem

"To find ideas, find problems. To find problems, talk to people."

Julie Zhou

User Research

Systems Mapping

Customer Journeys

Sometimes it is hard to know where to start innovating. By exploring your ecosystem and getting to know your users and their needs, you can lay the groundwork for successful innovations and future initiatives. By facilitating user research projects and mapping your customer journeys, I support you in understanding the complex system you are operating in and finding fields of opportunities for you to act on. Based on this qualitative research, we can identify touchpoints with your target group, that will spark new ideas for products and business models that fit your users’ needs.

Case Studies